รองศาสตราจารย์ ดร.อินทกะ พิริยะกุล

ผลงานตีพิมพ์ · Publications

1. 2025 · Journal article

   Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

   Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

   Journal Of Vacation Marketing · DOI 10.1177/13567667251351025 · อ้างอิง 1 ครั้ง

2. 2025 · Journal articleOPEN ACCESS

   Grouped semantic-feature relation extraction from texts to represent medicinal-plant property knowledge on social media

   Chaveevan Pechsiri, Intaka Piriyakul, Joseph Santhi Pechsiri

   Frontiers in Artificial Intelligence · DOI 10.3389/frai.2025.1579357

3. 2025 · Journal articleOPEN ACCESS

   Integrating LLMs and Text Mining for Cost-Effective Marketing Intelligence

   Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul

   International Journal of Knowledge Management · DOI 10.4018/ijkm.383328 · อ้างอิง 1 ครั้ง

4. 2024 · Journal articleOPEN ACCESS

   Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining

   Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

   International Journal of Information Management Data Insights · DOI 10.1016/j.jjimei.2024.100245 · อ้างอิง 20 ครั้ง

5. 2024 · Journal articleOPEN ACCESS

   Human agility management in Thai SMEs: A catalyst for enhancing employee value proposition

   Intaka Piriyakul, Benjamas Sirijai, Rapepun Piriyakul, Noraphol Chiranunthadej

   Journal of Infrastructure Policy and Development · DOI 10.24294/jipd.v8i11.7478

6. 2024 · Journal articleOPEN ACCESS

   The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

   Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul, Kitti Charoenpornpanichkul

   Computers in Human Behavior Reports · DOI 10.1016/j.chbr.2024.100523 · อ้างอิง 32 ครั้ง

   ร่วมกับ รองศาสตราจารย์ ดร.วรินรำไพ รุ่งเรืองจิตต์

7. 2024 · Journal article

   Unveiling the power of storytelling and co‐design: Enhancing customer value in cultural boutique hotels

   Intaka Piriyakul, Rapepun Piriyakul

   International Journal of Tourism Research · DOI 10.1002/jtr.2653 · อ้างอิง 8 ครั้ง

8. 2023 · PreprintOPEN ACCESS

   Automated Analysis of Causal Relationships in Customer Reviews

   Intaka Piriyakul, Rapepun Piriyakul

   Research Square · DOI 10.21203/rs.3.rs-2944732/v1 · อ้างอิง 2 ครั้ง

9. 2023 · Journal articleOPEN ACCESS

   One-to-one marketing management via customer complaint

   Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul

   Social Network Analysis and Mining · DOI 10.1007/s13278-023-01082-z · อ้างอิง 13 ครั้ง

10. 2023 · Journal articleOPEN ACCESS

    The Evidence of a Thai Restaurant's Mass Customization Implementation for Firm Survival During the Pandemic Crisis

    Intaka Piriyakul, Nart-anong Nambuddee, Rapepun Piriyakul, Montree Piriyakul

    International Journal of Asian Business and Information Management · DOI 10.4018/ijabim.323797

11. 2022 · Journal articleOPEN ACCESS

    Analysis of Thai text from social media for mass customization

    Intaka Piriyakul, Rapepun Piriyakul, Montree Piriyakul

    Kasetsart Journal of Social Sciences · DOI 10.34044/j.kjss.2022.43.3.11

12. 2022 · Journal articleOPEN ACCESS

    Facial Skincare Journey

    Intaka Piriyakul, Shawanluck Kunathikornkit, Montree Piriyakul, Rapepun Piriyakul

    International Journal of Business Intelligence Research · DOI 10.4018/ijbir.297614 · อ้างอิง 3 ครั้ง

13. 2021 · Journal articleOPEN ACCESS

    The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

    Intaka Piriyakul, Rapepun Piriyakul

    Journal of Marketing Analytics · DOI 10.1057/s41270-021-00124-9 · อ้างอิง 10 ครั้ง

14. 2020 · Journal articleOPEN ACCESS

    Causal Web Determination from Texts

    Chaveevan Pechsiri, Narongdech Keeratipranon, Intaka Piriyakul

    Journal of Advances in Information Technology · DOI 10.12720/jait.11.2.64-70 · อ้างอิง 2 ครั้ง

15. 2019 · Publication

    Problem Event Extraction to Develop Causal Loop Representation from Texts

    Chaveevan Pechsiri, Narongdech Keeratipranon, Intaka Piriyakul

    International Conference on Science in Information Technology · DOI 10.1109/icsitech46713.2019.8987473 · อ้างอิง 2 ครั้ง

16. 2018 · Publication

    Extracting a Sequence of Cause-Effect Concept Pairs from Texts

    Chaveevan Pechsiri, Renu Sukharomana, Intaka Piriyakul

    International Conference on Enterprise Systems (ES) · DOI 10.1109/es.2018.00017

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